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16 Dec

Rihanna Named Creative Director of Puma

Our favorite bad “gal” is at it again and this time she is taking over the sportswear world as Creative Director of Puma. Although she is not the first celebrity to provide creative direction for an apparel line, she is the only one considered a fashion icon by the CFDA. Her fashion influence is immeasurable. We will begin seeing the fruits of her labor in 2015 and beyond as this is a multi-year partnership focusing on leisure gear for women. Although most CD’s work behind the seams, Rihanna will also serve as the face and Global Brand Ambassador for the collection, alongside current spokesperson Usain Bolt.

Rihanna Puma Creative Director

Puma said Rihanna would directly influence product collections for the coming year, and would be involved in consumer and retail events as well as social media content. That’s perfect now that her Instagram is no longer banned!!! RiRi took a trip to  Puma’s headquarters in Germany for her first design session with the line’s creative team. She posted several images wearing all white in Puma sneaks. We wonder if this will be anything like the Rita Ora/Adidas collaborative? Can’t wait to see it, nonetheless. Stay fashionably tuned…


Layla K | The Digital Doll
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