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16 Dec

Malaika Firth Says She “Ignores Racism” in Modeling Industry

Malaika Firth is a Kenyan-born British fashion model who started modeling after her mother saw a TV special about her agency, Premier Model Management. You may have seen this doll in the Victoria Secret Fashion Show,  Burberry ads, the TopShop holiday campaign or taking selfies backstage with our uncle Karl Lagerfeld!

In addition to her stunning beauty, she is known to be outspoken about racial issues within the industry and has strong opinions about money and fame. Earlier this year, she spoke with VOGUE Magazine about how she ignores racism:

“The lack of racial diversity is a prevalent issue in modelling but I try to ignore it. If you talk about it and try to make it an issue, then it’s still going to be there,” said Firth. “I think a lot of people my age don’t see the racism, and if we can just carry on trying to do better for ourselves, then I think it will be fine.”

Her views are quite interesting, in that many models and industry movers and shakers tend to turn a blind eye to the lack of diversity in the industry, so long as they are working. Still, we love her versatile beauty and look forward to seeing more of her face as designers seeks to diversify their presentations. Although she is our #WCW, we want to include a throwback editorial featuring Malaika in a shoot themed, “The Fiesta of Solitude.”

Photography: Emma Summerton
Fashion Stylist: Giovanna Battaglia
Hair: Neil Moodie
Makeup: Mathias van Hoof
Image Credit: Emma Summerton for VOGUE Japan

Layla K | The Digital Doll
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